All communications should be warm, clear, and confident – always reflecting our mission to provide ‘Patient Care, Second to None”.
LIGHT
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789°(.,’”–:;)?!&
REGULAR
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789°(.,’”–:;)?!&
SEMIBOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789°(.,’”–:;)?!&
BOLD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789°(.,’”–:;)?!&
All materials should use the approved Insight color palette.
Bolder colors (orange & pink) should be used as accent colors only.
A maximum of two brand colors should be used on any print or digital materials.
Teal, orange, & pink may be used for headlines when bold & clearly legible, but should never be used for body copy.
Derived from the Insight logo, the hexagon is a bold, adaptable symbol that brings continuity across the brand.
Rich in cultural symbolism and representing balance and harmony, it connects Insight’s identity, culture, and the communities we serve through a consistent visual language that is easy to apply across all formats.
Border Hexagon
Used as a solid border shape in primary locations.
Inner edges should be sharp.
Outer edges should be soft/rounded.
Border thickness must remain consistent across all applications.
Window Hexagon
Functions as an open “window” rather than a filled shape for images that illustrate the message of the copy.
Hexagon patterned border or wallpaper may be used to add visual interest.
Should clearly reveal the image with background behind it.
Hexagon Pattern
The hexagon pattern may also be used as either a wallpaper or a border treatment.
The border treatment should not be placed next to an area with the wallpaper treatment.
The white hexagon pattern can be placed on any brand color background, and colored hexagon patterns may be used on a white background, as long as no text appears over the pattern to ensure readability.
When applying a colored hexagon pattern to a colored background, the pattern and background should be the same color, and text may be placed over the treatment in these applications.
Webpage Hexagon
Light-blue hexagon border only on website provider pages.
For use only when multiple provider headshots appear together to create visual consistency, maintain a clean look, & support clear organization of large provider groups.
This ‘hexagon-lite’ border preserves the hexagon style without overwhelming the layout.
Photography should tell the story of care and the experience behind it—where clinical expertise and human connection shape every moment.
Caregiver portraits should convey confidence and approachability—captured in natural light with calm, uncluttered backgrounds that feel professional yet human.
Patient portraits should feel warm and reassuring, reflecting comfort, optimism, and trust through natural expressions in welcoming, real-world settings.
Candid photography should capture real interactions and unscripted moments of care—showing compassion, trust, and connection in everyday clinical and healing environments.
Group photography should reflect collaboration and shared purpose, showcasing diverse care teams in natural settings that communicate professionalism, unity, and confidence in the care provided.
